At Tarot Tours Garranah, every journey begins with a simple belief: travel should enrich places, not extract from them. This principle shapes not only the itineraries we design, but also the partnerships we choose to build.
Sustainability, for us, is not limited to routes, sites, or logistics. It lives in relationships, with communities, makers, and materials. The brands we collaborate with become part of the story our travelers experience, and therefore must reflect the same care and responsibility that guide our journeys.
Staying true to our philosophy, we partnered with REDNM for ITB Berlin 2026. More on that later, or skip to it now ⬇.
Proudly Rooted in Egypt
We have always worked closely with Egyptian brands. Not simply because they are local, but because they carry forward living traditions of craft, ingenuity, and identity. Each collaboration is an opportunity to keep the value of tourism connected to the people and creativity of Egypt today.
For our guests, this creates a deeper encounter with the country. Egypt is experienced not only through its ancient heritage, but through its contemporary makers — designers, artisans, and innovators shaping its present.
Sustainability Beyond the Itinerary
Responsible travel extends beyond where we go. It includes what we use, offer, and share along the way. Materials, production methods, and sourcing choices all carry environmental and social impact.
We therefore seek partners whose practices align with ours, brands that work consciously, produce locally, and engage thoughtfully with resources. These collaborations allow every detail of the travel experience, from curated objects to guest touchpoints, to reflect a coherent sustainability ethos.
Tarot Tours Garranah × REDNM
Tarot Tours Garranah collaborates with REDNM, the Cairo-based label reworking reclaimed denim into contemporary pieces made in Egypt. Rooted in shared values around responsible materials and local production, the partnership extends sustainability beyond itineraries into tangible travel elements.
For ITB Berlin 2026, the world’s largest travel exhibition, we co-created limited-edition totes crafted from upcycled denim, bringing Egyptian circular design onto a global stage.
REDNM: Reimagining Materials, Reframing Craft
REDNM is a homegrown brand that transforms discarded and leftover denim into contemporary garments, extending the life of existing materials while reducing textile waste.
Denim holds a long industrial history in Egypt, yet REDNM shifts this legacy toward a more responsible future. By working with reclaimed fabric, the brand reconnects modern fashion with resource awareness, demonstrating how design can emerge from reuse rather than extraction.
Equally important is REDNM’s commitment to making in Egypt. Production remains local, supporting skilled makers and preserving knowledge within the country. The result is fashion that is both contemporary and grounded, shaped by Egyptian capability rather than outsourced processes.
Through collaborations with Egyptian artisans and creatives, REDNM further bridges heritage and modernity. Handcrafted techniques, material experimentation, and contemporary silhouettes coexist, creating pieces that speak to both tradition and innovation.
